West Ham owners David Gold and David Sullivan will consider selling their majority stake in the club if they receive a bid that matches their £600m valuation, according to reports in the UK.
The pair have owned the Hammers for over a decade but they have been consistently criticised for their lack of investment in the playing squad during that time.
Gold and Sullivan bought shares valuing the club at only £105m back in 2010, which means they will demand six times what they paid CB Holding for the club.
It is believed the sizeable price tag is justified by the fact that the club is now generating greater income, has a bigger fanbase with more season-ticket holders following their move to the London Stadium, and has greater opportunities to grow further.
However, considering the financial impact of the global health crisis, you would have to think that such a valuation is excessive. Whether any interested parties will be keen to pay, we shall see.