West Ham are once again in the market for new strikers to strengthen their ranks ahead of the new Premier League season and it’s case of deja vu for supporters.

Since David Gold and David Sullivan completed their takeover in East London, the Hammers have sensationally signed 32 strikers– the majority of whom have struggled to make a positive impression at the club and have since fallen away.

The likes of Andy Carroll and Demba Ba have made some sort of positive impact at East London but for every minor success story there’s a handful of failures, which West Ham’s list including the likes of Maroaune Chamakh, Robbie Keane and Simone Zaza- the latter of whom left in January after a poor half-season on-loan.

West Ham are determined to make things go their own way in the market this summer and have been linked with the likes of Olivier Giroud, Theo Walcott, Kelechi Iheanacho, Andre Gray and Michy Batshuayi from within the Premier League.

With the Hammers confirming they’re in the market for two strikers, moving for a more experienced striker and a younger partner is seemingly the best route to success for West Ham- especially if the pair both come from within the Premier League.

Alexandre Lacazette’s record-breaking move to Arsenal may now clear a path for Olivier Giroud to seal a move across London, although he reportedly prefers a return to France, and a similar situation could occur with Batshuayi once Chelsea complete a striker signing.

However, it’s crucial that the Hammers don’t put all their eggs in one basket and they need to keep their options open- which is why Burnley’s Andre Gray is a decent option for the Hammers, as he has Premier League experience and a desire to succeed.

West Ham cannot afford to go toe-to-toe with Europe’s finest in the transfer market, as they will be priced out of a move, but the Hammers can still secure impressive deals- either with players looking for a new venture or ones with a lot to prove.

The reality is that any top-class players brought in by West Ham could be snatched up in a few years, which is shown by the growing interest from Premier League rivals for the likes of Michail Antonio and Manuel Lanzini, so sell-on value is important for the Hammers.

It’s not necessarily a bad thing though as the likes of Southampton have managed to keep competitive after consistently losing key-players, so West Ham need to find a strategy that suits them.