5) Julian Alvarez – £39,192 cost per sponsored post

The Argentinian international has nearly 16m followers on Instagram, with an average of over 800,000 likes per post.

That means his engagement rate is at around 5.15%, which could help him earn almost £40,000 per sponsored post.

Alvarez sits just above another Premier League player, Liverpool captain Virgil van Dijk, in the rich list.



The forward is 17th in the top 20 footballers for potential Instagram earnings.

David Tully

David Tully

David has worked as a football reporter for the last fifteen years. Having started as an intern at Snack Media, he then went on to become a freelancer, working on various different sites. At the start of 2023, he took up his current role as content writer for National World's Football News Network.